Vetements is a French fashion brand founded in 2014 by Demna Gvasalia and Gürsin Gvasalia. Known for its provocative and deconstructed approach to streetwear and high fashion, Vetements challenges traditional design norms with urban-inspired, edgy pieces. The brand gained rapid acclaim for its ironic take on contemporary style, blending oversized silhouettes, unconventional fabrics, and bold logos. Examples include oversized hoodies, reconstructed vintage garments, and statement pieces like DHL logo sweatshirts and reconstructed jeans. Vetements is celebrated for its avant-garde aesthetic and its influence on modern streetwear, bridging the gap between high fashion and everyday wear.