For more than seventy-five years, Brioni has remained the most prestigious menswear luxury house. Founded in 1945 by Nazareno Fonticoli, a master tailor, and his business partner Gaetano Savini, Brioni is well known for its quality and fine craftsmanship. Brioni held the first ever men ‘s fashion show in 1952 at the opulent Sala Bianca of Palazzo Pitti in Florence and they were the first tailor for menswear to use bold colors and lighter materials, while also introducing new slimmer silhouettes. This was known as the “Peacock Revolution” and soon Hollywood A-listers such as Clark Gable, Cary Grant, and John Wayne were all sporting Brioni suits.