Canada Goose has seen many iterations of its brand since it was founded in the 1950s. Originally named Metro Sportswear Ltd., company creator Sam Tick produced vests, raincoats and snowsuits out of his Toronto, Canada warehouse. Over time, his son-in-law, David Reiss, joined the brand and introduced the invention of a volume-based down filling machine for their products. By the 1970s, the company was selling their clothing to Canadian Police and park employees. During this time, David changed the brand name to Snow Goose. They manufactured items for larger brands such as L.L. Bean and Eddie Bauer for some time. By the 1990s, David’s son Dani Reiss took control of the company and changed the name once again, this time to Canada Goose. Today, Canada Goose is well renowned for their high quality, fashionable, and well insulated outdoor gear.