David Yurman is a New York City based jewelry brand founded by David and Sybil Yerman. Both members of the couple have a background in the arts, with David having studied sculpture and Sybil involved in poetry and painting. They lived a very bohemian lifestyle during the 1960s – David even hitchhiked cross country from Greenwich Village to Venice Beach and Big Sur eleven times! The couple founded the David Yurman company in 1980 to produce sculptural jewelry. One of the most iconic items from David Yerman is the cable bracelet, which features a twisted helix with gemstones on its end caps. The couple’s son Evan now operates as the company’s Design Director of Men’s Jewelry. Kate Moss, Naomi Watts and Gisele Bündchen have all been featured in David Yurman advertising campaigns.