Helmut Lang was an Austrian fashion designer who was active in the 1980s and 1990s. He is known for his minimalist, deconstructed aesthetic and his use of high-quality materials, and his brand became popular among fashion-forward consumers in the 1990s. Lang was born in 1956 in Vienna, Austria, and he studied fashion design at the University of Applied Arts in Vienna before launching his own fashion line in the late 1970s. He quickly gained a reputation for his innovative designs, and his clothing and accessories were widely sought after by fashion-conscious consumers. Lang’s brand was known for its edgy, urban aesthetic, and he was often credited with influencing the direction of contemporary fashion. In the 2000s, Lang retired from the fashion industry and turned his attention to other pursuits, including art and architecture.