Jil Sander is a German luxury fashion brand founded by the designer Jil Sander in 1968. The brand is known for its minimalistic, clean, and modern aesthetic, and has been influential in the fashion industry. Sander started her eponymous brand in Hamburg, Germany, and quickly gained a reputation for her understated yet sophisticated designs. Sander was often referred to as the “Queen of Less.” The brand’s aesthetic was characterized by its use of high-quality materials, simple lines, and a muted color palette. Sander left the company in 2000, but returned to the brand in 2003, before leaving again in 2004. Since then, the brand has had several different creative directors, but it has always stayed true to its minimalist aesthetic. The brand is now owned by Onward Luxury Group, and its clothing and accessories collections are sold in select department stores and boutiques worldwide.