Proenza Schouler is a contemporary American fashion brand founded by designers Jack McCollough and Lazaro Hernandez. The brand’s name is a combination of their mothers’ maiden names. Since its establishment in 2002, Proenza Schouler has gained recognition for its edgy and modern designs, unique use of materials, and its influence on the fashion industry. Proenza Schouler is known for its innovative approach to design, often combining contrasting elements and unconventional materials to create unique and unexpected pieces. Their designs blur the lines between art and fashion. McCollough and Hernandez draw inspiration from various art forms, architecture, and contemporary culture. Their collections often reflect a mix of influences, resulting in visually striking and intellectually stimulating fashion. The brand received the Council of Fashion Designers of America (CFDA) award for Womenswear Designer of the Year in 2007 and 2011, which attests to their impact on the fashion scene. Proenza Schouler has showcased a mastery of working with leather and textiles. They are known for experimenting with different techniques, textures, and patterns, resulting in distinctive and memorable collections. The brand has also expanded into accessories, including handbags and footwear. Their PS1 bag, for instance, gained a cult following for its unique design and functionality: Proenza Schouler’s runway shows are eagerly anticipated for their creativity and boundary-pushing designs. They often incorporate unexpected elements, both in their clothing and in the presentation itself. The brand has collaborated with other companies, including high-profile collaborations with brands like Birkenstock and Lancôme, which have further expanded their reach and influence. While rooted in New York, Proenza Schouler has gained an international following and is celebrated for its contribution to the global fashion landscape. The designers are known for their support of women’s rights and have used their platform to advocate for important social issues. Proenza Schouler’s ability to combine cutting-edge design with artistic influences has positioned the brand as a frontrunner in modern fashion. Their collections consistently challenge conventions and reflect a commitment to creativity and craftsmanship.