Tag Heuer is a Swiss luxury watchmaker founded in 1860 by Edouard Heuer. Renowned for its precision, innovation, and sports-inspired designs, Tag Heuer has a rich history of pioneering chronograph technology and high-performance timepieces. The brand is closely associated with motorsports and athletic pursuits, often sponsoring racing events and athletes. Notable collections include the TAG Heuer Carrera, known for its sleek design and chronograph capabilities, and the Monaco, famous for its square case and association with Steve McQueen. Recognized worldwide for its craftsmanship, durability, and avant-garde spirit, Tag Heuer continues to be a leading name in luxury watches.