Van Cleef & Arpels is a distinguished French luxury jewelry, watch, and perfume company founded in 1906 by Alfred Van Cleef and his uncle, Salomon Arpels. The brand is renowned for its exceptional craftsmanship, innovative designs, and the use of exquisite gemstones. Van Cleef & Arpels is particularly famous for pioneering the “Mystery Set” technique, which allows gemstones to be set without visible prongs, creating a seamless appearance. Iconic collections include the Alhambra line, recognizable by its distinctive clover motifs symbolizing luck, and the enchanting Zip Necklace, which transforms from a necklace into a bracelet. The brand’s creations often draw inspiration from nature, fairy tales, and poetry, making each piece a work of art. Van Cleef & Arpels continues to captivate clients with its timeless elegance and meticulous attention to detail in jewelry making.